What is an event? How to turn life and work into an eternal holiday: opening an event agency

Event marketing (event marketing) is a set of special events aimed at promoting products or services through various events

The modern market is characterized by rapid and dynamic rates of development. Consumers are bombarded with massive amounts of advertising. Traditional advertising campaigns cease to be effective and do not bring maximum results, so more and more manufacturers and entrepreneurs are resorting to event marketing.

Event marketing is known as event marketing, main goal which is high-quality and effective promotion of products or services through the systematic organization of events that can create a close emotional connection between the company and customers. Such events provide a platform for presentation current offers brand, attracting the attention of the target audience to certain services or products.

What is event marketing?

Professional marketers can use a routine and ordinary event to create an effective tool that can be used to popularize a brand’s image and increase the loyalty of potential customers.

Organizing events is a common practice that allows you to expand business contacts, exchange technologies, experiences and ideas, and attract new consumers. It is worth noting that a well-thought-out event will pay for itself in a short period of time, and will also help increase the company’s recognition.

What are the main advantages of event marketing?

Among the main advantages of Event marketing are the following:

• Ensuring wide coverage of the target audience.
• Creating a positive reputation and brand image, attracting the attention of new partners and consumers.
• Has a long-term effect.
• Conducting direct sales, because products and services are tied to the event.
• High-quality promotion of services or goods.
• Memorable new product launches.
• A creative and individual approach allows us to create unique programs for companies with different financial capabilities and various areas of activity.

What does event marketing include?

Event marketing is characterized by the presence of a whole set of events that are an integral element effective advertising.A marketing event consists of the following events that must be organized sequentially:

1. Inform consumers in advance that an event will be organized using announcements and press releases.
2. The actual holding of the event. It can be various presentations, conferences, concerts, exhibitions, promotions and much more.
3. Launching a subsequent information wave using reports and publications in the media. Maintaining the loyalty of existing customers is reliable way, with the help of which it is formed stable income enterprises. For this reason, we should not forget about rewards, summing up and stimulating regular customers.

Features of holding events

Event marketing is a modern marketing strategy, which is innovative and focused on direct contact with customers. Today, even a small-scale event will bring more impact and effect than a traditional advertising campaign.

It is worth noting that The organization of the event has certain specifics, including:

• Setting goals.
• Determining which target audience the event will be aimed at.
• Drawing up a script.
• Determining where the event will take place.
• Budgeting.

Impact of the event on corporate culture

Event marketing has a fairly important function, which is to establish intra-corporate connections. Thanks professionally organized event you can successfully convey the company’s values, as well as create conditions for respectful and comfortable communication with psychological point in terms of communication not only with clients, but also with the team. Public recognition employee achievements within the framework of the event is an effective non-material motivation for working personnel.

Event marketing is an integral part of marketing communications, which allows you to make qualitative changes into the company's corporate culture. This is a universal tool for repositioning a brand, a specific product or service.

Event marketing is really useful when an organization needs to use indirect advertising to better promote products. Also event is used as an information occasion, facilitating the establishment of direct contact between products and potential buyers. Thanks to an educational or entertaining format, you can achieve high receptivity and loyalty of the target audience.

0 A lot of people different ages plays numerous Online Games. Since most of them are English-speaking, players begin to borrow various concepts, expressions and words. One such jargon is Event (with emphasis on the second syllable). What does Event mean?? However, I would like to recommend you a few more sensible articles on the topic of gaming jargon, for example, how to understand the abbreviation IMHO, what Imbalance is, how to understand the phrase Easy Line, what is Zadenit, etc. And since even the most interesting and popular game becomes boring over time, then the developers begin to create new events so that the gamer discovers their game with a completely new side. The word "Event" was borrowed from in English"Event" and is translated into Russian as "Event". As a rule, the main detail of a new Event is the appearance of a special storyline, which is usually timed to coincide with some historical event or holiday.

Event- denotes various events in gaming or other form that are created by administrators or advanced players to raise interest in the game

Example:

Tomorrow we are launching a new Event, we are waiting for everyone!

Storylines can usually be divided into 2 types:

Local, which are associated with certain important events, for example Birthday, etc.

Global ones that interact with popular holidays such as Halloween, New Year, May 9, etc.

The plot is structured in such a way that it follows a chain of reusable and one-time quests. Usually, such mini-quests are quite primitive, like buy low, sell high, find and bring. True, there are exceptions to the rules. Often to Events coincide with the introduction of certain elements into the game on an ongoing basis, for example: goods or quests. As a rule, the reward for completing the Event directly depends on the patience, diligence of the player and the time spent online.

What does Event mean in commerce?

Event or Event is a very common way to maintain and promote brands, companies, brands of goods and services. In order for the brand to be remembered for a long time, large sums of money are “thrown away” at the Event to organize memorable, bright and colorful events in the form of press conferences, press tours, and presentations.

Event marketing is used to achieve different goals, the main ones are:

Strengthening relationships with suppliers and searching for new sales channels for their products. For this purpose, all kinds of seminars, congresses, conferences, receptions, etc. are held.

Creation and introduction to the masses of the image of a company or an individual brand. To hold an Event of this kind requires an exceptional approach. In this case, festivals and fairs, charity programs and concerts are held.

What is an Event?

Most likely, you have heard the word “Event” or “Event” more than once, but it is unlikely that they explained to you what it means. We decided to cover this issue from “A” to “Z” so that you accurately understand the meaning of the word “Event” and its practice of application.

What is an Event?

If you turn to Google, you can find hundreds of formulations of the meaning of this term, but we will not complicate it and will try to tell you about it literally on your fingers. So, “event” or “event” is any marketing event aimed at increasing the customer base, also an event that is created for the purpose of PR campaigns.

“event” or “event” is any marketing event

As a rule, events are organized by medium and large market players to promote their services or products. At such events there are speakers who talk about the benefits of using certain services, as well as promoted goods. Events are prepared in advance and have a high degree of preparation because the costs of such events are extremely high.

Speaking in simple language, event or event (and so, and so correctly, from the English “Event”) is an exhibition event. Previously, these were job fairs and food fairs, but due to the large-scale introduction of Western terms and customs, today it is fashionable to simply say an event.

What types of events are there?

Today, there are several types of events. Despite the fact that they all have one thing in common - promotion of services or goods, you will definitely notice the difference. Let's look at everything in order.

Types of events:

• Seminars and trainings

The most common type of event, which is designed to spread information about a brand or a specific person. Eg, shining example, these are trainings by Oles Timofeev or Peter Osipov. Alive online programs were created with the sole purpose of hooking masses of people and increasing brand awareness. Often such trainings are free, or shareware. Goal: spread information about yourself on social media networks or television. This type of event has successfully proven itself in the West and is being actively adopted by our compatriots.

This format is popular among large companies who can afford to celebrate the birthday of a TOP Manager or celebrate a new major deal or event. At such events, employees’ interest in the work process increases, and clients who attend such events feel a surge of motivation and strength. By the way, the information business actively uses this type of event. Thus, the above-mentioned Ukrainian info businessman Oles Timofeev, after each stream of his trainings, organizes a thematic party, which is designed to increase emotional trust and loyalty to the promoted brand. If the goal is achieved, you will return to the brand that hooked you more than once.

• Business events

This format applies to business forums, presentations and exhibitions. Typically, such events have one goal - to highlight new brand on the market or discuss global problem with older colleagues. Today this format is very popular, because... many companies can show their flyers, presentations and products at the event, as well as close important deals.

These are the main types of events that are most popular today. In addition to offline events, we can mention online webinars and summits, which also fall into the category of events.

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With love, the editors of “Business onStoryMil"

You often hear this word: “ Event"? What it is? New secret weapon businessmen, or a new revolutionary technique for achieving everything in this life? Let's take a closer look!

So what does the Internet tell us? What is an event? We google and find the definition: Event is a marketing technique for manipulating the consciousness of an invited audience at a special event, in other words, event- this event. Wow! Is someone going to manipulate us? This is true?

It's not really that scary!

There are marketing specialists who do not participate in events at all. It’s just that the marketer has a different task here - he must turn an ordinary and gray event into a real event in order to draw the attention of potential clients to his company. Event often organized by a marketer to expand the circle of acquaintances, partners, exchange of experience and information.

Agree that while participating in such an “event” you experience the joy of communication, you get a lot of positive emotions and pleasure, so you remember all the information easier, and advertising here works many times better than on TV. If you organize a business event well, it will quickly pay for itself, bringing benefits and profit to the company!

What does this look like in practice?

So, event consists of the following parts:

• Dissemination of preliminary information about the event;
• Holding an event (this could be a promotion, event, exhibition, concert);
• Post-information wave.

Event- this is one of the best ways attracting public attention (activists, authorities, press) to your products, services and offers. That is why many companies are introducing themselves into social activities.

You need to be visible to be noticed...

And a miracle happens. The media are beginning to take a serious, and most importantly, free interest in the company.

If you are an organizer, then everyone should know your name! You need to gain authority.

Event– this is also a cool PR move! You can create another provocation that will be trashed by the press! What do you think of the idea?

The moral of this story is...

And now a little story from the organizers of “event marketing”: once a king decided to give the people bread and circuses. First he distributed bread, and then began preparing the performance. But while he was cooking, the people died of gluttony. The moral is this: a holiday without a spectacle is gluttony!

We build relationships within the company

Have you thought how event influences PR within the company? Yes, we all know such a thing as corporate culture, but many do not fully understand the meaning. Why not organize your company in such a way that employees treat each other and customers with respect, celebrate holidays and important dates together? With the help of events, you can develop a special culture and value system in the company and show respect for employees. After all, people love when they are praised and given holidays. Agree that the best place for a report, laudatory ode and debriefing of the company - this is not a gray planning meeting, but a bright event! After all, what could be better than recognition of an employee’s merits in front of the entire team?

What happens after?

If we talk about what is an event in general and what happens after, not a single event should be left without summing up and post-releases. Your company will have a stable income if you analyze and summarize any event. Summing up the results of the event further stimulates clients!

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