Open a nail bar in a shopping center. What services to offer: extensions, art painting and others

Let's talk about how to open a nail bar and whether it's worth doing. By drawing up a business plan with calculations, you can estimate how quickly the initial investment pays off, where it is best to locate the establishment, and what profit the owner can expect.

The modern world requires women to be successful, beautiful and fulfill many responsibilities. Self-care sometimes becomes a race against time. And the emergence of nail bars, which are essentially a beauty salon in an express format, helps to win this unequal battle.

Business benefits

First, let's figure out what it is. A nail bar is a new concept for our country and its concept is that any busy woman can visit without an appointment, literally while shopping, for example, in a shopping center.

This is very convenient and helps to comply with the canons of beauty, regardless of the availability of free time, the availability of the desired specialist and work schedule. And if in ordinary salons you can get to a specialist only by appointment, having precisely planned your day, then in a nail bar it is much easier and faster to get a manicure.

Several masters work here at once, so you can get to them without even waiting in a long line. This is one of the main advantages that distinguishes these establishments from classic salons.

All work is performed at a special counter, on one side of which sits a professional in his field, and on the other, the client. The chairs are quite close, so friends often visit such nail bars also for the purpose of chatting and drinking a cup of coffee, which is very convenient.

This idea is interesting not only to the visitors themselves, but also provides tangible benefits for the business owner:

1. To start, you will need relatively little money, and the investment itself will quickly pay off.
2. The organization of such an establishment is considered simple and accessible even to beginners.
3. Market saturation in our country, especially far from the capital, is low, so there will be almost no competition. In many cities, nail bars will be a real boon for an entrepreneur, as they will be the first establishments of this type.

True, there are also a few disadvantages that you should definitely pay attention to:

• Our compatriots are accustomed to performing hygiene procedures on their own, and only 20% of the population turn to specialists for manicure services.
• There is a tendency to tie the client to the master, which increases the risk of loss of profit when an employee leaves your company.
• Competition comes from not only similar nail bars, but also various beauty salons, as well as private specialists, so you should think carefully about your pricing policy, invest money in advertising and carefully build a marketing strategy.
• It is very important to monitor all sanitary and epidemiological control standards and the quality of work of each master.

Registration

Where to start your own business? To conduct legal activities, you must register with the statistics and tax authorities. To do this, you need to register as an individual entrepreneur or LLC. The first form is more preferable in this case, as it involves simplified accounting, tax benefits and a quick registration process.

To do this, just submit:

1. Photocopies of passport and TIN.
2. Application in a prepared form.
3. Immediately clarify about the choice of a simplified taxation system.
4. Receipt for payment of state duty.

Since you will have to purchase a cash register, you also need to register it. In addition, the entrepreneur must have documents on renting premises, garbage removal, security and cleaning functions, contracts with utility services, suppliers of equipment and materials, etc.

One of the important documents is permission from the SES and the State Property Inspectorate. And if you rent space in a shopping center, then most of the preparatory work has already been done by the owner of the building. But you will also have to worry about meeting the special requirements for nail salons. Here, every instrument and surface must be sterilely clean.

Before starting activities, you must notify Rospotrebnadzor. Don’t forget to prepare sales receipts and invoices, a book of complaints and suggestions, and print out price lists for the services provided. Check the health records of employees.

We decorate the room

First, think about where exactly the nail bar should be located in order to attract as many customers as possible. They are usually located in shopping or entertainment centers, close to office buildings and other institutions where many business people work. After all, the target audience is mostly busy women, less often men, with average or high incomes.

A shopping center is considered the most advantageous option, since in this case you will not have to spend money on expensive advertising, and the premises themselves are already ready for doing business. In the shopping center there are always potential paying clients who, between making purchases, manage to pop in for a manicure.

Also take care of the name and slogan. It should be loud, concise and talk about the main advantage that women receive in a nail bar. Install a sign at the entrance and outside of the shopping center so that it can be seen from the street.

Pay attention to design too. Most often, the owner of the complex requires that the design of the internal individual companies be consistent with the main interior. Therefore, here you need to hire an experienced designer who can combine all the requirements, highlight the nail bar in a successful way and create an atmosphere of coziness and comfort for visitors.

It is important that the room where express manicure is done has running water, good lighting, sewerage and ventilation. Sometimes air conditioners are additionally installed that can eliminate the unpleasant odor of acetone and other solvents.

The very dimensions of the working area depend on the number of craftsmen involved at the same time. For example, for 3-4 employees and the same number of clients, 20-30 sq. m. is enough. m. But it is important to separate, at least visually, the area of ​​the nail bar itself from the waiting room.

You should also take care of the comfort of visitors. Each client should feel calm, relaxed, and enjoy the atmosphere of relaxation. Therefore, in such establishments they often offer coffee, fresh juices, cocktails as an additional service, install a TV, lay out interesting magazines on the table, and the furniture is more comfortable.

Equipment

All required equipment is divided into two main categories:

• Professional, which is needed to perform the main function - manicure. To do this, they purchase a special stand where workplaces are located, and products (varnishes and other coatings), as well as catalogs of decorative painting samples, are successfully displayed. Special tools and apparatus must be purchased in sufficient quantities for all masters to perform a wide variety of manicure options and other related services.
• To create a special atmosphere and comfort for visitors, for this purpose they purchase comfortable sofas for the relaxation area, chairs for clients, a wall screen, a coffee maker, a blender, an electric kettle, a set of dishes, a refrigerator for storing food, etc.

Also, don’t forget about consumables, magazines, napkins, towels, sterilizing agents, hand care cosmetics, special lamps, etc.

Services and pricing policy

Before you open a nail bar from scratch, you need to think carefully about what kind of work your specialists will perform. The standard list includes the following tasks:

1. Direct manicure.
2. Extension of the nail plate in various ways.
3. Hand massage and cosmetic skin care.
4. Correction.

If the level of professionalism of your masters allows you to introduce other services, then feel free to take this chance. After all, this will definitely make your establishment stand out among other similar ones.

In order to achieve success in business, you need to approach the issue of pricing very competently. You should take into account the average prices in the region for similar services, taking into account ordinary beauty salons, manicure salons and other nail bars. To make yourself known at the start, you can offer discounts on the opening or set a low price for a manicure.

But you don’t need to keep your prices at a minimum level for too long, as this will make potential clients think that your services are not of very high quality. So try to stick to the middle range. If you want to open a nail bar in a prestigious area for wealthy clients and use only expensive materials in your work, then it makes sense to raise the cost of manicure services above average.

We are hiring staff

Such establishments are distinguished by the fact that several craftsmen perform the work simultaneously. Depending on the saturation of the market, the level of demand and competition, you need to select the optimal number of employees. Typically, for a nail bar located in a shopping center, 3-4 manicure specialists are enough. It is worth hiring a little more people so that they work in shifts and can replace each other if necessary.

It is very important to monitor the professional skills of the craftsmen, the quality of their work, and their integrity. Also of great importance is the ability to find contact with clients, a creative approach to design, taste, interest in fashion trends, attractive appearance and friendliness.

In addition to manicurists, the salon will also need other workers - an administrator, a security guard, a cleaner, an accountant. But in some cases, you can perform some of the functions yourself, use the services of outsourcing companies, or enter into an agreement with the owner of the shopping center to provide, for example, security, which is sometimes included in the cost of renting the premises.

Please note that often in the beauty industry, women try to stick to the same artist that they like. Therefore, incentivize good specialists with high interest rates, an additional social package and other benefits of working in your salon. After all, if a specialist leaves, you risk losing some clients.

To form a base of regular visitors and attract the attention of the target audience, you need to use as many available advertising methods as possible:

• install a visible sign;
• use the windows of the shopping center or business center where your salon is located;
• Post notices around the area;
• distribute leaflets or business cards on crowded streets, at the entrance to shops, office buildings, cafes and other places frequently visited by your potential clients;
• offer opening discounts;
• use the Internet and its capabilities to the maximum - create a website, pay for contextual advertising, create a group on social networks, communicate with people on forums;
• do not forget about standard advertisements in the media - television, radio, magazines, newspapers;
• other advertising platforms in the city - metro, buses, billboards, etc.

You should not skimp on your marketing campaign, as your profits directly depend on it. But what is much more important is the quality and speed of service. After all, a satisfied client will bring friends, and a dissatisfied one will quickly spread a bad reputation about the establishment. Therefore, carefully observe all sanitary standards and closely monitor the integrity of your employees.

Risks

This area of ​​business, like any other, has certain difficulties for beginning entrepreneurs. Therefore, it is worth thinking in advance about how to prevent problems that arise. We list the most common of them:

1. Difficulties in finding qualified personnel - good craftsmen are now “worth their weight in gold.” But the success of the company depends entirely on them. Therefore, evaluate specialists with special care during interviews, check their professional skills and clearly formulate for yourself the basic requirements for employees.
2. Risks of losing clients due to the dismissal of a master. As already noted, women often give preference not so much to any salon as to a specific specialist. Therefore, motivate good employees as much as possible with a decent salary, additional bonuses, and a social package.
3. High competition - found mainly in large cities. At the same time, in small towns such nail bars do not exist at all or there are too few of them to cover the needs of residents. In order to attract as many customers as possible, you need to wisely adjust your pricing policy, offer good service and invest money in advertising.
4. It is very important for manicurists to constantly be in trend, follow new products and fashion trends. Periodically send specialists to advanced training courses, invest money in the growth of their professional skills and knowledge. This will give a good return and help you get ahead of your competitors.
5. Errors in performing work or failure to comply with sanitary standards often lead to serious problems. After all, this worsens the establishment’s reputation (one time is enough to significantly reduce the customer base) and attracts close attention from regulatory authorities. Therefore, always ensure the cleanliness and timely disinfection of tools and surfaces, the conscientious performance of the work by the craftsmen, and the quality of the materials used.

Project profitability

Start-up investments in this business segment are relatively low. But with the right approach, a nail bar is distinguished by high returns and quick payback. In just six months, you can think about expanding, opening additional establishments in the city or region, or enjoying the net profit from a ready-made business.

The exact numbers depend on how much the selected tool, materials, furniture, equipment, rent, etc. cost. We will give average figures to help you figure out how to draw up a business plan yourself.

Also be sure to consider the ongoing costs of maintaining the business. It is better if you have a reserve of funds for the first time, even taking into account low income.

With a successfully built business, an established pricing policy, and a favorable location of the nail bar, you can count on the fact that even with the gradual growth of the client base and the popularity of the establishment, all investments will pay off within 5-6 months. These are good profitability indicators, which gives a beginner the opportunity to engage in a successful and profitable project.

Video: nail bar business plan.

In the beauty industry, salons and studios for express haircuts and express manicures appeared not so long ago, but consumer demand for them is nevertheless growing. It’s easier to get a service here: there is no appointment with a specialist, you choose the time yourself, you can do it while shopping, during your lunch break. In a word, quickly, without problems and queues.

A very interesting form of express manicure in shopping centers is the nail bar, which is no different in design from a regular bar: the same counters, high chairs, TV panel. Only instead of alcohol there are shelves with hand care cosmetics, and instead of bartenders there are manicurists. This is, of course, a higher level than a small master’s table, but the latter can also be the start of an express manicure business.

Path to business

It all starts with an idea, which gradually acquires specifics, expressed in an ordinary list of “What needs to be done?” This list will include:

• room or “island area” from 10 to 20 sq.m.
• plumbing
• equipment, inventory, furniture (it’s better if everything is in the same style or matches the overall design of the shopping center)
• tools
• hand cosmetics, varnishes, solvents, detergents, etc.
• list of services (manicure, hand massage, nail extensions, nail correction, design, baths, herbal medicine)
• personnel (training)
• coffee and juices for clients
• initial investment
• registration (individual entrepreneur or LLC depending on the scale), obtaining permits

Having thought through and calculated all this, having decided on the services, premises, location, and being confident in financing, you can formulate a business plan for a salon, express manicure studio or nail bar. Experts believe that a nail bar in a shopping center will cost half as much as a full-fledged salon. But in general, express manicure studios pay for themselves within a year. There is a demand for them because clients value their time, but the supply of these services clearly lags behind the demand.

Express manicure business plan

In the business plan in the “Marketing” section, in addition to the previously outlined actions, it is necessary to develop steps to promote your “brand” with a beautiful name, corporate identity, craftsmen’s clothing, napkins and capes, brochures, calendar cards, etc. Particular care should be taken in section "Financial plan". On the Internet you can find data that a startup needs up to 600 thousand rubles if you open a nail bar in a shopping center. But it all depends on how you will solve the problems associated with renting the premises where your salon will be located, what the cost of consumables is, taking into account quality, whether you will need staff training, what is the daily revenue, whether it can cover operating expenses, what is the flow visitors, estimated time per client, etc.

An important question about the salaries of craftsmen. In addition to the generally low salary, they most often receive a percentage of the work performed. Put your calculations into your business plan. This will be your reference book, in which adjustments are allowed.

The very first nail bar was opened on the territory of a shopping complex in one of the busiest areas of modern London - a city that claims to be the capital of the world fashion industry. After some time, a small manicure nail bar appeared in the shopping center of the Russian metropolis.

You will learn:

• What is a nail bar?
• What are the advantages and disadvantages of opening a nail bar?
• How to open a nail bar yourself.
• How to advertise it.
• How to open a nail bar as a franchise.

What is a nail bar

The desire to earn a solid profit pushes businessmen to expand their enterprise and provide new services. For example, nail bars (from the English word nail - “nail”) appeared in the beauty industry. Such establishments have long been common in Europe and America, but in Russia there are still very few of them. Their purpose is for women to be able to take a break here “in between” from the bustle of the city, drink a cup of coffee or listen to music while taking care of their nails. Typically, nail bars are located in large shopping malls.

In terms of area, a standard nail bar occupies no more than 10 square meters and is designed for 2-3 seats, and it is equipped only with the tools most necessary for the master’s work.

The nail bar should have a two-level counter. The wider upper level is for clients. Here are items that provide them with comfort: comfortable pillows, napkins, coffee cups, etc. The lower counter of the nail bar is a master’s workplace with all the necessary tools. Nail bars are usually installed next to the reception or in the main hair salon room.

Managers try to hire erudite specialists who understand human psychology and have outstanding communication skills to work at the nail bar.

What does a nail bar look like?

Opening a nail bar: pros and cons

Advantages:

• Opening a nail bar by novice entrepreneurs gives them an excellent chance for successful business development. To open a nail bar, you don’t need to be “single brain” and have deep knowledge of economic sciences; it is quite enough to draw up a step-by-step business plan for a nail bar and strictly follow its points.
• Nowadays there is a rapid development of nail bar service. Although most Russian women have developed the habit of doing manicures without leaving home, on their own, without turning to specialists. According to statistics, only 20% of women and 5% of men (even in large cities of Russia) use the services of nail bars. This means that the prospects for popularizing nail bars in Russia are excellent.
• Opening a nail bar does not require large financial investments. Nowadays, a large number of luxury nail bars are operating quite successfully. In addition to them, there are also budget options that are ideal for newbie businessmen.

Flaws:

• Most clients get used to a specific master, and not to the nail bar where they receive manicure services. Therefore, there is a certain risk that when a specialist leaves, the salon will lose some of its regular visitors.
• The nail business in Russia has just begun to develop, but has great potential. In this regard, many entrepreneurs are now opening nail bars, so competition in this business is already becoming quite fierce. In order to retain regular customers and steadily replenish the client base with new ones, it is necessary to use various types of advertising and introduce the latest technologies.
• If you want to open your own nail bar, you need to familiarize yourself with the legal requirements on compliance with sanitary and epidemiological standards in such establishments. It is necessary to take into account that this will require not only your knowledge of the laws and equipping the enterprise with special equipment, but also the personal responsibility of each of the employees.

Stages of opening a nail bar in a shopping center

Stage 1. Registration of a nail bar

Any type of commercial activity in Russia begins with registration as an individual entrepreneur or legal entity. The owners of each establishment in their activities must be guided by the requirements of Russian legislation: the Civil Code, the Federal Law “On the Protection of Consumer Rights”, regulations governing the service sector (including the specific region where it is planned to open a nail bar).

In accordance with Russian civil law, nail bars have the right to operate without a license. However, they are required to comply with all standards and requirements imposed by fire services and Rospotrebnadzor (SES).

Each employee must have a personal health book. If inspectors of regulatory organizations find violations of rules and regulations in a nail bar, they must be immediately eliminated, otherwise the establishment’s activities may be suspended or even terminated.

Stage 2. Writing a detailed business plan for a nail bar

Creating a commercial establishment begins with developing a business plan. In order for the operation of an enterprise to be consistently successful, it is necessary to think through the main goals in advance, to calculate as accurately as possible the size of the start-up investment, the inevitable costs and profitability of the organization.

A business plan for a nail bar should (at least approximately) determine the location of the establishment. Nail bars are most often located in large shopping centers, because their placement in separate buildings is simply impractical and unprofitable. In this regard, it is necessary to find information about free space in stores. The best option is a trade enterprise with an optimal balance of rental conditions and popularity among the population. The nail bar is set up using portable components, so it does not require a separate room - just a small area.

The business plan must include the cost of fixed and working capital. These include: racks, cabinets, display cases, chairs, working tools (various files, scissors, etc.). The average starting investment is approximately 550 thousand rubles. This figure may vary depending on the size of the nail bar and the expected number of clients served.

You cannot create your own manicure nail bar by copying a completely “alien” business plan found on the Internet. The data in this document may not suit your specific conditions (outdated information, different regions, etc.) In addition, each owner has his own, unique idea of ​​opening a nail bar; only the concept is the same. For example, someone plans to hire only two craftsmen, but you need at least three; you consider a coffee maker a necessary attribute of your establishment, while other entrepreneurs consider it a completely unnecessary “interior detail”.

From a ready-made business plan you can “get” approximate calculations, structure, method of presenting information, etc. For this purpose, we offer you download one of the options for a nail bar business plan.

Stage 3. Finding a suitable premises

An important task is to choose a suitable room for a nail bar. Most entrepreneurs try to open their brainchild in a shopping center, which is explained by the undoubted advantages of such stores. Large retail enterprises are characterized by greater customer traffic, which means that your nail bar will not experience a shortage of visitors. In addition, supermarkets are usually visited by solvent buyers, and this fact will also “contribute” to the prosperity of your nail bar business.

Rents in shopping centers are, to put it mildly, far from low. Therefore, many new businessmen give up. However, it should be remembered that the constant flow of customers and the excellent work of the nail bar staff will quickly more than cover all the funds spent.

When opening a nail bar in a large shopping center, you must take into account that in style it will have to match the general style of the store. Consequently, when designing a nail bar, you will have to follow the recommendations of the administration of the shopping complex. In most cases, nail bars are small in size, so it won’t be difficult to think through all the nuances in advance.

When opening a nail bar, you need to pay special attention to the following requirements:

• the room where it will be located should not be a basement;
• before opening a nail bar in a residential building, it must first be transferred to a non-residential property;
• for “personal space” for each master it is necessary to allocate at least six square meters of nail bar area;
• The nail bar area must be equipped with a ventilation system;
• the materials from which the furniture is made must withstand sanitary treatment;
• The nail bar requires a hand washing sink and a sterilizer. If for some technical reason access to the general water supply of the shopping complex is impossible, then the problem is solved by installing a conventional water cooler;
• Each nail bar employee must have a personal health certificate. In the future, employees will be required to undergo a medical examination once every six months;
• the instruments used by the craftsmen when providing services are necessarily treated with special disinfectant solutions and sterilized after serving each client.

Before choosing any shopping complex, find out the rental price and the requirements for entrepreneurs. For example, in stores in small towns, rent ranges from 20 to 25 thousand rubles. And in large cities, the same area rented costs at least 1.5 times more. When you meet with shopping center owners, be sure to take with you the design of your future nail bar.

Stage 4. Purchase of appropriate equipment

No nail bar can do without special equipment. The costs of all equipment necessary for normal operation are included in the business plan.

First, decide on a list of special equipment for manicure services. Most often, a nail bar offers manicures, nail correction and extensions, masks and other hand care procedures.

Consequently, you will need manicure tools, drying lamps, nail extension devices, various cosmetics, etc.

To eliminate the unpleasant odor of acetone, the nail bar must be equipped with air conditioning. A TV (preferably, of course, a plasma TV) will not be superfluous - watching exciting TV shows will help clients take their minds off problems and pass the time before and during the procedure.

Determine what equipment will be needed to additionally equip the bar. For example, you can buy a coffee maker, a refrigerator for cream, carbonated drinks. Some nail bars offer their clients fresh juices and oxygen drinks; if you want to follow their example, you will have to buy a juicer, an oxygen generator and regularly purchase food.

Stage 5. Recruitment

Having completed all the work on creating a nail bar, you can begin selecting service personnel. Most often, professional manicurists and pedicurists work for a certain percentage of the sale of services.

By agreement, for each manicure, the nail bar can receive 50% of its cost. Naturally, any nail bar owner is interested in hiring highly qualified nail technicians with extensive experience and an unsurpassed reputation among clients. However, such specialists very rarely and reluctantly change their usual place of work (especially to an unknown nail bar). Always remember that “the miser pays twice” - do not spare money on paying your employees, especially those who represent the “face” of your establishment. You can also hire novice specialists who are zealously aimed at improving their personal qualifications.

In addition to the main staff of specialists, the nail bar will require an administrator and one or two cleaners. You can enter into a contract with a cleaning company that services the entire shopping center.

Expert opinion

Manicurists must be sent for training

Larisa Kokorina,

a well-known master who has been working in the nail service industry for a long time

It has always been and still remains a rather difficult question about the professional training of nail service technicians. Nowadays there are many nail service schools, but they provide more consultation than they teach professional nail service. I recommend that “newly-minted” masters pay close attention to the documents issued by such schools upon completion of their studies. The certificate of conformity is the only state-issued document confirming the qualifications of a nail service technician. Such a certificate is also convenient for those masters who have not improved their skills for a long time. A certificate is issued for three years. To purchase it, the master provides the expert council with a package of necessary documents, passes special tests and completes practical tasks.

In accordance with the Law “On the Protection of Consumer Rights” and the “Rules of Consumer Services”, the master is required to have a document confirming his qualifications. Documents confirming graduation from special schools or other educational institutions must be licensed. Certificates in such cases are not suitable (especially those issued in foreign languages): you will have to take short-term advanced training courses and receive a licensed document about their completion.

Russian legislation provides for mandatory advanced training (every two years of work) and participation in professional skill competitions for nail technicians working in beauty salons. This opportunity is provided only to specialists who have a licensed document confirming their professional education.

How to advertise a nail bar

Since large shopping centers “generate” an endless stream of customers, the nail bar is “freed” from self-promotion. It is enough for him to simply satisfy the needs of casual visitors in such a way that with each subsequent visit to the shopping complex they will not be able to pass by your nail bar without stopping by for a couple of procedures. You can organize the distribution of advertising leaflets and discount coupons in the area adjacent to the shopping center. For regular customers, it will be a pleasant surprise to receive a discount card.

However, it will not be possible to completely avoid advertising costs. Especially at first, you will have to invest in the following activities:

• design of an advertising banner placed on the facade of the shopping center;
• disseminating information about your nail bar on the Internet (creating and promoting a website, forming a group on social networks);
• production of business cards, advertising flyers, brochures and booklets;
• organizing and conducting various events.

How to promote a nail bar on Instagram

For every business account, the main factor is the name (not to be confused with the page nickname). On Instagram, the name is written in Russian, and the nickname is written only in Latin (letters of the English alphabet). What will a basic analysis of the search query “manicure” show on the Instagram social network? Firstly, the nickname should be as close as possible to the essence of the account. For example, nails (nails) or manicure (manicure) - there are a great many options, and if this name already exists, then you can take several words and connect them with an underscore (for example, manicure_nails). Secondly, this concerns the username: as you can clearly see in the screenshot below, the field is filled in with one or more words (for example, “manicure, extensions”). In the account name, write without spaces everything that you consider to be the main part of your activity (for example, gel, varnish, shellac, etc.), but no more than 30 characters.

It is possible that the number of followers influences search results, but it is likely that this is not the case at all, because the algorithm used on Instagram is known only to him and no one else. However, you can see for yourself that accounts with the most followers “pop up” in the feed above. Try to increase your number of subscribers. This is done in several ways: automated websites, promotion with the help of special agencies and companies. Many people prefer mass falling and mass liking.

Where you can get subscribers:

• Hypelike- Instagram subscribers, video views, likes at wholesale prices. Due to the volume, a very low price is possible. However, a thousand “living souls” of subscribers will cost you 800 rubles - I must say, not so cheap. Literally for pennies - views and likes, for example, 100 video views on Instagram - only 9 rubles.
• Markapon- increase subscribers, likes (the price of “live” subscriptions is much higher).
• WinLike. You can recruit bots and “real” subscribers.
• Vktarget. You need to register, then promotion is carried out by users who receive a certain reward for working on the site.

Videos and photos are content that needs to be constantly updated. According to recommendations from other sites, you need to post 3-4 or 6-10 photos daily.

The main essence of social networks is the exchange of photographs, and the cream of the crop is usually the most active. If you plan to publish only photographs of your work, then choose the “golden mean” of activity (4-6 pieces per day). If you “suddenly” want to expand your publications, increase the number of photographs. For clarity, look at the accounts of show business stars, which are designed in a lifestyle format. Celebrities simply capture individual moments of their bright, eventful lives, while unobtrusively advertising various products. For example, in the morning you can take a photo while applying cream to your face, in the afternoon you can touch up your makeup in an advertised cafe, and in the evening you can take photos of your purchases from your favorite store. Each PR photograph mentions the name of the manufacturing company, product or place of purchase.

The interest of the audience needs to be constantly stirred up with new interpretation photographs, regularly adding them to your account. For example, such a plot is a morning manicure in a nail bar with a cup of coffee (we focus on nails). And so you can endlessly come up with something interesting and extraordinary. Instagram presupposes high uniqueness and a creative approach to your business.

Pay attention to hashtags for Instagram: try to create a competent and as informative description as possible so that users can immediately understand everything. If you are one of those who have no time to be original, then you can write standard phrases, for example: “How do you like these nails, do you like them?”

Select thematic hashtags, you can combine Russian and English tags, for example: #nails #nail #shellac #girls #glitter #nailart #opi #shiny #polish #nailpolish #nailswag #nailartist #nails #top #manicure #varnish #shellac. You can also add several popular tags (for example, tags for every day, for likes, etc.). Two such tags will become a kind of “call” to evaluate the work presented on your Instagram.

When will a nail bar pay off?

The cost of a classic manicure ranges from 600 to 900 rubles. Its other types (hot, nail extensions, manicure plus) cost 1400-1600 rubles. With an average check of 1,000 rubles and servicing 16 clients (eight people for each master), daily revenue will be 16,000 rubles, respectively, per month - 480 thousand rubles.

Serving eight clients a day with one master is the maximum workload (the master spends 60 minutes on one client). Even if a nail bar provides services to a smaller number of visitors (for example, 6-10 people), the business will still bring good profits.

Thus, the initial investment in a nail bar at its maximum capacity can pay off already in the first month of operation. With a lower output of the point, the payback for the nail bar will last up to four months.

Opening a nail bar as a franchise

The majority of the problems that arise when creating a nail bar using a franchise model fall on the shoulders of the franchisor. He develops a business plan, helps find suitable premises, and draws up a design project. With the help of a franchisor, many issues can be resolved much easier. To fully equip a nail bar, you will need furniture, equipment and consumables (stands, mirrors, manicure tables and chairs, pedicure chairs, ultraviolet lamp, autoclave, various tools, cosmetics, etc.). The advantage of a franchise is that the franchisor already knows where everything can be found and purchased directly from suppliers with deep discounts. The franchisor begins to provide assistance with registering a nail bar and continues to advise on all issues remotely. Quite often, a personal manager is appointed who is responsible for negotiations with the franchisee.

Another advantage of a franchise is that the franchisor passes on its operating experience to the new franchisee. Most often, training takes place in the main company, in a specially created training center. Trainings and master classes are held for both craftsmen and management. For example, “Lena Lenina Manicure Salon Studio,” which occupies a leading position in the nail business industry, has its own schools of masters, administrators and internship programs for managers. They have developed 31 courses for training masters, five for administrators and one for the director of a nail salon.

The rapidly growing network of manicure and pedicure studios “PILKI” in St. Petersburg has created its own school, Pilki School. The finance and franchising departments have developed special programs that train franchisees to maintain a nail bar as a business at a high level.

When choosing a franchisor, pay attention to whether he has experience working in the regions. The number of Russian chains of nail salons at the federal level can literally be counted on the fingers of one hand.

Theoretically, to open a nail bar yourself from scratch you will need to invest from 2 to 5.5 million rubles. Opening a franchise will require a different amount, several times less. For example, as one franchisee from Kursk writes, when creating a nail bar, he spent 2.4 million rubles and another about 600 thousand rubles on an “airbag” in the first four months of the salon’s operation. I was able to return approximately 80% of the invested funds within a year and a half. The theoretical payback period for such nail bars is from 14 to 18 months.

At the federal level, the Novosibirsk network 4HANDS, which has 15 points in Novosibirsk and eight points in other cities (Moscow, Barnaul, Kemerovo, Norilsk, Berdsk and Stary Oskol), is quite actively selling its franchises. In addition, the Palchiki chain of salons, which has 30 points (Moscow, Samara, Bryansk, Yekaterinburg, Lyubertsy, Zheleznodorozhny), is engaged in franchise sales. The largest chain of nail salons in St. Petersburg, PILKI, after opening 22 studios, also began selling franchises. The first franchising studio was created in Yekaterinburg. Now in different regions of Russia they are preparing to launch 11 nail business studios. In Ukraine, a fairly large Express Manicure chain operates as a franchise, consisting of more than 80 studios. In addition, offers are received from other regional chains (for example, Moscow Funky Nails, Nail, Kemerovo Nail Bar).

Typically, franchisors develop several franchise packages, and therefore the investment requirements are not always the same. Small nail bars located in shopping centers are in an advantageous position due to low rents and the absence of renovation costs. The amount of initial investment to create a nail bar varies from 800 thousand to 5.5 million rubles. According to theoretical data, the average is 2.6 million rubles. In addition, you will have to pay a lump-sum fee for the purchase of a franchise in the amount of 200 to 540 thousand rubles. The amount of the contribution can sometimes depend on the territory where the franchisee operates.

With regard to monthly contributions, the same picture emerges: the highest royalties are in Moscow and the Moscow region (from 20 thousand rubles), the lowest in the regions (10 thousand rubles).

The table contains comments about networks of nail salons, which you can become a part of through franchising.

		Lena Lenina's studio	Fingers	Files	FIX PRICE Nail
Year of foundation
Franchising
Amount of points
Investments	from 1.4 million rubles	2-5.5 million rubles	4.5 million rubles	4.5-7.5 million rubles	from 395 thousand rubles
What are the investments spent on?	Repair, exterior design of the salon, furniture, equipment, video surveillance, reception, cash register, souvenirs, contract registration (fee), marketing; rent not included.				Cosmetic repairs (10 thousand rubles), furniture, equipment, consumables, advertising materials; rent not included.
Lump sum payment	from 350 thousand rubles	From 360 thousand rubles	From 450 thousand rubles		* included in the investment amount
Royalty	17 thousand rubles	from 10 thousand rubles	35 thousand rubles		5000 rubles
Other payments		2% of income
Time to open	1-2 months				from 14 days
Payback	from 10 months	16 months	18-24 months		2-4 months
Customer flow/day	in the first month - 5 people, in subsequent months - an increase of 30%				20-40 people
Average bill	1200 rubles				450 rubles
Profit	from 100 thousand rubles per month	200 thousand rubles per month			from 100 thousand rubles
Square:
salon			60-100 sq. m.	80-200 sq. m.
counter/island
street retail
Services	Manicure	Nail service (manicure, pedicure), SPA procedures, treatment		Nail service, SPA treatments	Manicure
Franchisee support
Head office work

Times change, and with them the views and needs of people change. The desire to please everyone and earn additional capital leads to the emergence of new and unusual services. One of these is a nail bar (from the word nail (English) - nail). These establishments are quite common in the West, and relatively new for residents of Russia. In a nail bar, modern women can take a break from the bustle of the city for a while, get a manicure, and in the process drink a cup of aromatic coffee, watch TV, chat with friends or listen to music. Usually nail bars are opened in large shopping centers, but not always.

Not every beauty salon can afford to include nail bar services in its price lists due to the high price for this type of service. But in middle and upper class salons such services are practiced quite successfully, because not only business women, but housewives and young girls want to visit a nail bar. A standard nail bar is designed for 2-3 seats and takes up no more than 10 square meters of space. Here you will not see a variety of manicure equipment in a complete set, but only the tool necessary for the master.

The counter differs from its counterpart in a regular bar - it has two levels. The upper, wider level is made for clients and can accommodate, in addition to napkins and pillows, a wine glass or a juice glass. On the lower rack there is a place for the master and the equipment necessary for work. In foreign countries, a nail bar is located next to the reception desk, or installed in the main hall between hairdressing equipment.

The main difficulties encountered when opening a nail bar are obtaining licenses:

• “licenses for the consumption of alcoholic beverages at the place of pouring.” For which the permission of the SES, the conclusion of the fire inspector, the absence of claims from the tax inspectorate and a contract with private security are required. The procedure for obtaining this license takes from two months to six months, and sometimes drags on indefinitely. An application for a license for the “consumption of alcoholic beverages at the place where they are poured” can be submitted if the area of ​​the premises where the nail bar will be located is 30 square meters, so installing it in a hairdressing salon is the simplest solution.
• and licenses to sell foods and snacks.

The specialty of nail bars is communication. Therefore, as a rule, they hire a specialist with a broad outlook and communication skills, so that the client is comfortable talking to him, and who understands when the client, on the contrary, does not want to communicate.