Top 10 Most Popular Cosmetic Brands

Centuries pass, generations and morals change one after another, and only one thing in our lives remains unchanged - the desire of women to stay as long as possible. And if in ancient times various potions and elixirs were used for these purposes, now they have been replaced.
What cosmetic companies do modern women trust? Forbes magazine decided to look into this by ranking the most popular cosmetic brands.

1 Olay

The leading leader in the beauty industry is Procter & Gamble with its Olay line of cosmetics. The products were so popular with customers that for the second year now they have been the best-selling products in the world, bringing the company a profit of $11.8 million. For more than 60 years, Procter & Gamble has been pleasing consumers with a wide variety and excellent quality of its products. And although Olay brand products cannot be called cheap, they are 100% worth the investment.

2 Avon

The promising company Avon quickly burst into our lives about 10 years ago, immediately taking a leading position in the cosmetics market. No modern woman can resist its affordable prices, wide range, colorful catalogs and, of course, tempting promotions. Originating 125 years ago in America, this world's fifth largest cosmetics company successfully sells its products in 140 countries. Her earnings are estimated at $7.9 million.

3

The honorable and world-famous French company L’Oreal has not lost its popularity for 100 years, being a leading player in the cosmetics and perfumery industry. Its assortment includes more than 500 items, including perfumes, decorative cosmetics, hair care products and more. The company's profit is $7.7 million.

4

The American cosmetics company Neutrogena was founded in 1930. When creating its products, the company takes into account the preferences and characteristics of men and women, implements the developments of many years of research, and relies on impressive experience. Due to its excellent quality, it is recommended by dermatologists from around the world and is happily purchased by grateful clients. All this provided the company with a profit of $6.2 million.

The products of this German company were among the very first to enter the domestic market, among other foreign companies. And it quickly gained enormous popularity. In their native Germany, Nivea products have been loved since the company was founded at the end of the 19th century. Since then, it has consistently generated revenue of $5.6 million annually.

6

The French company Lancome appeared on the arena of the global beauty industry in 1935. The brand name is based on the name of one of the French castles, which deeply impressed the founder of the company, Armand Ptizhan, with its beauty. And the symbol of the company became roses, like those that grew around the castle. Since 1964, Lancôme has been owned by L'Oreal. The brand's profit is estimated at $5.7 million.

7 Dove

The history of the Dove company began in 1956 with the invention of a unique soap without alkali, which received great demand among people with sensitive skin. Since then, the brand has been triumphantly marching around the world, pampering consumers with amazing products. The company's profit is estimated at $5 million.

8

This world famous brand was created by cosmetologist Estée Lauder in 1946. His success story began with four skin care products that instantly found a response in the hearts of the fair sex. The founder believed that every woman can be beautiful, and by creating her cosmetics, she sought to contribute to this. The tremendous success of the brand shows that women appreciated this care. Today, the brand's profit reaches $3.7 million, growing steadily every year.

9 Biore

Among representatives of other nationalities, Japanese women have had a particularly reverent attitude towards cosmetics since ancient times. A clear confirmation of this is the Japanese geisha with a sickly made-up face. Japan now produces a wide range of cosmetic products aimed at the needs of consumers from all over the world. And, I must say, they achieved great success in this. The cosmetics company Biore's sales revenue reaches $3.3 million.

10

The top ten most popular cosmetic brands is closed by the Japanese company Shiseido. It is considered the fourth largest cosmetics company in the world and one of the oldest. The first step towards the emergence of the current giant began with the opening of the Fukuhara Shiseido pharmacy in 1872. Throughout its history, the company has strived to make everyone beautiful, mentally rich and healthy. Today, its products generate profits of $2.9 million a year.