The most famous brands of jeans for men and women

string(10) "error stat" string(10) "error stat" string(10) "error stat" In the 19th century, when steamships began to replace the sailing fleet, the need for canvas sharply disappeared. The warehouses were filled with thick fabric. A new use for this material was found unexpectedly. A poor Bavarian emigrant, the son of a tailor, Loeb (Levi) Strauss crossed the Atlantic Ocean in the hope of a new life and reached the opposite shore of America - the city of San Francisco. While still on the voyage, he sold all the fabrics that he was carrying with him, and he only had canvas left. Upon arrival at the place, Levi Strauss (as they began to call him in the American manner) heard the story of a tipsy gold miner that “if he had good trousers, he would have spent the night in the open air, and not looked for a place to sleep.” Then Levi remembered everything his father had taught him and sewed his first canvas pants, which he called jeans and sold to workers. The name was taken from the thick fabric from which the pants were made. It was brought from the Italian city of Genoa (Genova), and in Italian it was called “gene”. Again, in the American manner, they began to call her “jean”. This is how the trousers appeared, originally intended for prospectors during the Gold Rush, and later becoming iconic throughout the world.

Levi Strauss built the first, most powerful and famous denim empire, whose name is Levi's. Tear quality was tested by two powerful horses, as evidenced by the company's label. Only then, many years after 1853, when the Levi's denim empire was founded, and other brands - Wrangler, Lee. America has again become a trendsetter. Denim.

Major jeans manufacturers

There are 5 known whales in the denim fashion market that produce high-quality items:

• United States (brands such as Levi's, Wrangler, Lee, Guess and many others);
• Türkiye (Colin's, Mavi Jeans);
• Germany (Mustang);
• Italy (Diesel, Armani Jeans and other designer brands);
• Japan (Evisu).

Classic, time-tested jeans brands

1) Returning to Levi Strauss, it is worth mentioning that initially jeans trousers were made as comfortable and functional clothing for workers, primarily gold miners. The trousers were thick, durable, and could be washed, unlike leather ones. The pockets were intended to carry watches, money and a knife. However, the guys put both small tools and mined nuggets there. The pockets could not withstand such a load and tore. Interest in jeans began to decline. Then Russian emigrant Jacob (Jacob) Davis appeared on the scene. He came up with the idea of ​​putting additional rivets at the seam joints. The pockets have become stronger. True, over time, the rivets on the back pockets had to be abandoned, because they scratched the saddle and furniture, and on the front they were heated by the flame of the fire and burned the skin. Modern-style jeans began to be produced by Levi Strauss & Co in 1920. They were numbered 501 (rumored to be the batch number of the fabric they were made from) and were equipped with buttons. It was believed that they would be worn with suspenders instead of a belt.

Today, Levi's 501 Original is a pair of blue or dark blue denim pants with a bolt-on fly and the obligatory red seam on the outside of the pants. The model is unbearable and indestructible, it fades very little in the sun and only after several years of wear, and does not shrink after washing.

2) Wrangler. Officially, this competing company was created in 1904, but at first the factory experienced difficult times and had different names. The name Wrangler and the brand of the same name appeared in 1943. At the same time, the company began to sew denim trousers designed for cowboys. The first batch of jeans had a name Wrangler 11MWZ and has been tested by famous rodeo competitors. A special feature of this model is the absence of rivets on the back pockets. In 1952 it was renamed 13MWZ (13 ounces of denim per yard). The distinctive sign of Wrangler jeans is a leather patch with a logo in the shape of a rope. Classic Wrangler - Arizona Stonewash features zip closure, reinforced crotch and tapered waistband. In general, Wrangler models are considered sporty. In addition, they have the most daring and original colors: from dark purple to coffee color.

3) Lee. The company was founded by Henry David Lee, and in 1911 it became the second after Levi's to produce denim trousers. In its work, the company adheres to the 4F principle: Fit-Fabric-Finish-Features, that is, Fit-Fabric-Finish -Details: Brand features: dark denim, richly trimmed pockets, rivets, wave stitching on the back pocket.The Lee 101 is considered the best-selling and classic model of the Lee brand.

4) Cool jeans from the Turkish brand Colin's (formed in Istanbul in 1983) conquered the Russian market in the 90s, when the fashion for fake Levi's and Wranglers went away. Turkish entrepreneurs quickly filled the empty niche with high-quality and original models. They honestly created their models, without copying American brands.

Features include versatility, a small amount of fittings, youth style and colors: blue, light blue, white and gray tones.

Colin’s Monica 792 has become a classic jeans model for women.

5) Another Turkish jeans company is MAVI, which means “blue” in Turkish. The company was founded in 1991, but has already managed to conquer the whole world thanks to classic models with conservative decor. Famous musicians and Hollywood stars wear MAVI jeans.

6) Evisu is not only the name of the Japanese god of luck and wealth, but also the name of a Japanese brand of jeans that conquered the European market in the 90s. Thanks to his love for vintage things, Hidehiko Yamane created his unique collection of vintage jeans. Practical and comfortable clothing of unsurpassed quality with Japanese attention to detail, created on equipment that has stood idle for 40 years. Another factor in its popularity was that Evisu purchases material for sewing in the same place as Levi's.

From classic to modern

1) Mustang. For the first time in Europe in 1953, this German brand produced jeans for women, and in 1955 created a model made of corduroy. The advantage of German jeans over American ones is that they are more adapted to the European figure, for which Russian women appreciated them.

2) Diesel. Italian company founded in 1978 by Renzo Rosso. Diesel jeans are popular among young people due to their loose fit and marketing ploy that promotes freedom, rebellion, and toughness. Jeans are characterized by a large number of pockets, rivets, abrasions and worn denim in dark and light shades.